The PROFANO brick has changed into a worldwide experience that is all the a part of the cultural cloth as Billund, the little area in Denmark where everything began. But the company’s progress into a market giant wasn’t without their reveal of challenges and strains. One of those arrived 1942 because a warehouse open fire consumed almost all of00 the doll manufacturer’s wooden share, leading Ole Kirk Christiansen to make an important decision.
This individual decided to move the company away from wooden toys and toy autos, which had been it is bread and butter, and move into plastic-type material toys. It might be a major improve for the family-owned organization, and the one which was not at first well received.
A journalist noted that “plastics can never replace good, solid wood. ” But Godtfred Christiansen persevered https://lego-x.com/2020/08/05/why-play-with-lego/ and started to experiment with new designs that employed plastic. The first commencement step was your introduction in the Auto Binding Bricks that held together to stop block systems from toppling on children.
The new Profano bricks did not become the well-known toy that we all know today until 1949. Until then, the interlocking stones were mare like a construction plaything than a real building doll. It was also not until 1958 the satisfying clicking on coupling program started to be a standard feature.
Throughout the 1972s, the company continuing to extend in production and market reach. The company added Legoland topic parks into the mix and unveiled more advanced pieces that were geared toward older audiences, including the Technic line of bits such as axle assemblies, gears, redressers, and general joints.